Stupidest. Commercial. Ever.
March 28th, 2007
Okay, maybe it’s not the stupidest — but it’s up there. The Sally Field “Boniva” commercial.
For those who don’t know Boniva, it’s a once-a-month pill for osteoporosis. I’m not a doctor, I don’t study osteoporosis so I know very little about the drug aside from what the commercial keeps ramming down my throat — that you can take it once a month. Focus group this spot and I don’t know if people would walk out knowing that it’s for osteoporosis, but they’ll certainly tell you that it’s a once a month pill.
Because, really, that’s all they talk about. There’s several spots in this campaign, but the one that annoys me the most is where Sally talks about her friend who HAS TO SET ASIDE TIME ONCE A WEEK TO TAKE HER CALCIUM PILL. Oh, the horror! Really, once a week? How does she make it through? And what the hell is Sally’s friend doing to have to set so much time aside for this pill? Does she do a calcium ritual? Maybe get some chicken bones from Thursday nights dinner and shake them about as she dances on one foot chanting about strong bones?
I take three pills a day — and that’s not including any supplements or the most disgusting vitamin drink in the world that I drink every morning. (I do need to set time aside for that because it involves mixing — but it’s no more than 30 seconds and really, as nasty as it is, it’s worth it.) I know people who take far more than that and I’ve never heard anyone say — “oh, this one weekly pill. It’s SO TIME CONSUMING!” So this commercial drives me crazy every time it comes on.
If Boniva was pushing themselves against a daily pill competitor, I’d get it. But if your main selling point is that taking a WEEKLY PILL is *handtoforehead*oh so very painful!*dramatic sigh* — then really, maybe you should spend some time thinking about actual benefits of your product than harping on one silly point.
Now, I like Sally Field and I think she looks fantastic — and I realize this is all scripted — but seriously. She just looks stupid here going on about the PAIN OF A WEEKLY PILL. You’re a big star, Gidget — demand a better script!
Popularity: 21% [?]
Tweet this!
Entry Filed under: Musings
16 Comments Add your own
1. Alex | April 14th, 2007 at 4:30 pm
Don’t EVEN get me started on that Boniva commercial. I want to deck Sally in her brittle-boned jaw! I guess it’s the scripts fault, but it’s ridiculous irregardless.
2. sylvia | May 4th, 2007 at 11:55 am
I am so with you! I am just waiting for Saturday Night Live to pick up this commercial and spoof it. It already appears to be a spoof !
3. Margaret | June 22nd, 2007 at 3:13 pm
What baffles me about the most recent Boniva commercial is Sally Field playing with two young girls. Are they her children, or her grandchildren? She is, after all, almost 61 and the girls look to be between 8 and 11 years old.
4. The Boniva Zombie Eyes of&hellip | July 2nd, 2007 at 5:39 pm
[...] the Net, others are also upset about Sally’s commercial. Their chief argument, however, is her idiotic push that Boniva only [...]
5. B SANDERS | June 2nd, 2008 at 2:53 pm
IS ONE OF THE GIRLS IN COMMERCIAL DEAF?
6. ZDNet Healthcare mobile e&hellip | July 16th, 2008 at 8:29 am
[...] Field was already drawing a lot of flack for the Boniva ads, which critics called sappy. Some of the criticism is political, but critics of the drug can quickly morph into general Field [...]
7. Lorraine Ferret | September 8th, 2008 at 7:42 am
Where is the FDA? This ad should be pulled. How is GlaxoSmithKline getting away with saying Boniva reverses osteoporosis? The most recent Sally Fields ad (the second one) is now saying that she took Calcium and Vitamin D and she still got osteoporosis. That’s because 90% of all supplements out in American today aren’t worth anything but I am an educator that represents a supplement company that is very effective of combating osteoporosis along with all other degerative diseases but I am prohibited by law to never make such claims because the FDA refuses to evaluate the supplements I represent or any other supplements for that matter.
When are we all going to see that the pharmacuetical industry needs us to continue to get degenerative diseases in order to keep bringing in record profits? I am living proof that high quality nutritional supplements works and I have the science to back my claims up!! Read the book Death by Prescription by Dr. Raymond Strand M.D. it will make your skin crawl regarding how cozy the pharmaceutical Industry and the FDA have gotten.
8. sandrar | September 10th, 2009 at 8:27 am
Hi! I was surfing and found your blog post… nice! I love your blog.
Cheers! Sandra. R.
9. angelina jolie | September 10th, 2009 at 11:16 am
I love your site.
Love design!!! I just came across your blog and wanted to say that I?ve really enjoyed browsing your blog posts. Sign: ndsam
10. megan fox | September 11th, 2009 at 10:44 am
Sign: umsun Hello!!! rcuwwymhyw and 4615ssgfhphzye and 4406I love your site.
Love design!!! I just came across your blog and wanted to say that Ive really enjoyed browsing your blog posts.
11. jenna | September 21st, 2009 at 11:52 am
Sign: yyams Hello!!! punht and 843dhursyvpxd and 7004 My Comments: Cool!
12. Daisy Jackson | May 18th, 2010 at 12:06 pm
Osteoporosis is very common specially in old persons. Food supplementation with calcium and magnesium helps a lot to slow down osteoporosis. -”`
13. health vitamins | June 8th, 2010 at 2:39 pm
yeah ive seen these commericals and i completely agree! everytime it comes on my husband has to hear me complain about it and how it doesnt make anysense.. idunno why theyhavent re dine the commercial like really come on!
14. Jordan Edwards | July 27th, 2010 at 12:24 pm
osteoporosis is very common among the elderly, calcium and magnesium supplements help a lot in osteoporosis.`**
15. Angelina Ramirez | August 1st, 2010 at 1:01 pm
i always take calcium supplements to my bones strong.`’
16. celebrity fuck you | August 24th, 2010 at 1:36 pm
Sign: zdbrw Hello!!! yhcfu and 7709tufdctyupw and 3801 : I love your blog.
I just came across your blog.
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed